There’s a saying in the online marketing industry, “The money is in the list!” … This saying is repeated ad nauseum, but it’s true to some degree. The reality is that the money is the relationship that you have with your list and NOT the size of the list.
All seniors who try to build a business online will need to build a list. This goes without saying and it’s non-negotiable. Having a responsive list will make your business more stable and provide you with an asset that can generate income just by sending an email.
In this article, you’ll discover 5 tips to help you get the best out of your list. While the tips may seem like common sense, marketers often forget about them and get so profit-driven that they discard common sense for money. This is myopic and costs them thousands in the long run.
1 – Stay in contact with your list
You must be in contact with your list. While you should not email them 5 times a day, once a day is fine. At the very least, twice or three times a week will keep you in your list’s mind.
Out of sight, out of mind applies here. If you don’t email them for months, suddenly sending the man email may make you look like a spammer, because they have forgotten you. Stay in touch with your list.
2 – Only promote legitimate products
Billionaire Warren Buffet once said, “It takes 20 years to build a reputation and 5 minutes to destroy it.”
What does that mean? It means that you only promote products that you believe are truly good. In the online marketing world, shoddy products often offer very attractive commissions.
If you promote these products to earn more, your subscribers will buy them and be saddled that mean or be disappointed in the quality of the product. They’ll lose their trust in you and be less inclined to buy what you have to offer.
Only promote good products and review them carefully before sending out that email. Your reputation and credibility determine your longevity in this business.
3 – Be yourself
This is simple enough. Always be personal in your emails. People want to hear from other people. They do not want to receive emails from some faceless company.
So, speak to your audience like you would to your family or friends. Have some fun, be interesting, state your opinions and be ‘real’. This will allow the people on your list to bond with you.
People are more likely to buy from marketers whom they like and trust. Be likeable and trustworthy.
4 – Don’t spam
This is so obvious, it doesn’t require much explanation. Only email people who opted into your list or bought something from you.
Avoid sending multiple emails in one day. Even if someone gave you permission to email them, that doesn’t mean that you should send them 7 to 10 emails daily.
Familiarity breeds contempt. No one wants to receive an email or a phone call from a stranger 7 times in one day.
5 – Take your list back to your blog
Whenever possible, send your list to content on your blogs/site. For example, if you’ve written a new blog post, tell your list about it and include a link in the email to your post.
They’ll get on your blog, and if it’s well-monetized you’ll get more sales on autopilot. The blog will also act like a hub for them to get lots of other information.
Apply these techniques and you’ll take your email marketing to the next level… and your earnings online will soar.