If you’re short on time, the answer is… CONSISTENCY!
This is without a doubt the most important quality than any senior or entrepreneur needs to have to build a successful online business.
Rome wasn’t built in a day, but they were laying bricks every hour. One of the biggest reasons most people fail at online marketing is because of a lack of consistency.
If you start a blog, you should aim for one or two blog posts a day… every day. If you’re making videos for YouTube, aim to make a video daily or every other day.
It doesn’t matter if you work on your business daily or once every two or three days. What matters is that you have a fixed schedule and stick to it. Consistent action creates consistent results.
Inch by Inch Life’s a Cinch
There’s an old saying, “Inch by inch, life’s a cinch. Yard by yard, life is hard.” This is especially true for seniors trying to find their footing online. It will be a Herculean task to learn it all in a day or even a month.
You’ll need to do a little each day. Today you learn how to buy a domain. The next day you learn how to point the nameservers to your hosting. The day after that you learn how to install WordPress… and a couple of days after that, you make your first post.
If you do it in baby steps, you’ll make slow but sure progress. You’ll not aggravate yourself by struggling to do too much. What do you call this slow and steady approach?
You call it consistency. That’s what you call it.
Repetition is Mother of Skill
Anything you do over and over will become easier. The first website will always be the hardest to create. The first video (should you choose to make one) will be the most awkward to do. The first blog post you write will be the toughest.
That’s because it’s all new to you and you’re learning as you’re doing. Repetition is crucial for you to get better at what you do. Repetition leads to mastery… and you can only have repetition if you’re consistent.
Taking breaks that are too long will cause you to regress. Daily action even for short periods, is better than long hours of action that happens once every two months. Consistent action will make you more proficient in every skill you’re trying to master.
Simplicity is the Ultimate Sophistication
Initially, you should keep things simple. It’s easier to be ‘good enough’ rather than to be perfect. There is no such thing as perfection, and even excellence takes a long time to achieve.
Simplicity allows for repetition and consistency. If you take two weeks to create a fantastic video for you site, this is two weeks gone and you only have one video. You’re better off creating several videos that are not excellent, but good enough to watch.
You can spend 20 to 30 minutes a day working on that one ‘fantastic’ video… while consistently focusing on creating several other ‘good enough’ videos.
When you’re online, good content is king. The more content you have out there, the better. So, be consistent and put out good stuff. As you improve over time, creating excellent content will be much faster and easier. Start small and do a lot.
To wrap things up, always remember that what you do every day matters more than what you do once in a while. Be consistent and make measurable progress in reasonable time.