The American author, Robert Collier once said, “Constant repetition carries conviction.”
In affiliate marketing, repeatedly placing your offer in front of your subscribers/visitors will achieve 2 goals.
Firstly, it will increase your sales because visitors will become more familiar with the offer and let their guard down. They’ll be more receptive to your pre-selling and much more likely to buy what you’re purchasing.
Secondly, it shows that you truly believe in the product. If you’re doing it right, your enthusiasm and belief in the product will help to sell it better. The goal is to show how helpful and useful the product is without being over the top.
Now that we’ve established that, the question now is – how does one follow up?
Since you can’t show up at your subscriber’s doorstep, the only way you can do it is by emailing them. If you have their contact number, you could reach out to them with a phone call. It all depends on what you’re marketing. Millions in sales are closed over the phone. So, it does work.
However, email marketing is still one of the best ways to reach out to potential customers. When promoting a brand-new product or a popular existing one, you must have a follow-up strategy.
How often will you email them? What other information could you give them to help them decide to make the purchase? Do you have positive reviews from satisfied customers to share?
All these will help to persuade the reader to whip out their credit card and purchase what you’re promoting. That’s how you do it.
Many beginner marketers make a mistake here. They email their subscribers a couple of times and never go the extra mile. Follow-up is not just about emailing repeatedly and incessantly. That’s no different than spamming with permission.
To follow up effectively, you need to educate your prospects on the offer. Mention the features of the product and dress them up in benefits. You may need to write a review on your blog or make a video to show what the product is all about. That’s going over and above what most other affiliates will do.
While doing this, you should build a relationship with your readers. Ask them to contact you if they have any questions. The key to closing the sale is to nullify all mental objections and doubts the reader may be having. These are the obstacles blocking them from buying the product.
Other than that, will you help the buyer out if they have problems using the product? How are you different from all the other affiliates promoting the same item? What’s the long-term value that you’re providing that the rest aren’t?
All these pertinent questions will help you stand head and shoulders over the rest of the affiliates… and it’s all a part of your promotional plan. Your strategy should be to incorporate all the points mentioned above in your follow-up strategy.
By doing so, you’ll always be at the top of your subscriber’s mind and you’ll be the first person they think of should they decide to make the purchase. The fortune is in the follow-up.