Getting More Information from Your Subscribers AFTER They Opt In

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The best email subscription forms ask for very little information to start. But, the more personalized the emails you send your subscribers, the more response you’ll get.

Therefore, you need to come up with ways to get more information from your subscribers after they’ve already opted in so that you can ensure that you are sending them the right information.

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5 Outcomes of Engaging in Emotional Marketing

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Emotional marketing has always been around, but lately, it’s caught on with many mainstream brands. Even companies that on the surface aren’t really emotional by nature have found ways to include emotional triggers in advertising. It’s that old line that “sex” sells. However, the truth is that it’s not just sex – it’s the emotion that sells. Sex just triggers a specific emotion, such as the need to belong, that causes people to want to buy.

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8 Reasons Why Emotions Matter in Marketing

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The truth is, nothing can elicit a response quite like the right emotion. The thing marketers want most from their audience is a response. They want them to answer their calls to action. They want them to take action, engage, buy, join or do something. And, the best way to do that is to evoke the right emotions that cause the right action to take place.

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